The Revolution Continues

I received a mailer (with coupons!) from Lane Bryant this weekend in which they announced that the Right Fit Revolution is expanding. If you haven't been in an LB for a while (ok, a long while), you might not realize that they changed the sizing on their jeans. Instead of choosing your cut (classic, boot, etc) and your size (14, 16, 18, etc), you choose a cut and your Right Fit Shape color (red, yellow, or blue). You can figure out your Right Fit Shape a couple of ways - being measured by an LB Associate, or (my preferred method) grabbing a bunch of jeans in each shape and trying them all on. Before hitting the stores, check out this video so you know what to expect.

I've expressed my annoyance over the fact that buying jeans at Lane Bryant is now harder, but I will cop to a few things: once you figure out what fit you are, it's much easier to shop; I like the fact that the definition of "fit" has changed from "Uhm, it's on. And buttoned." to "Wow! These jeans make my butt look amazing!"; the majority of Bombshells that I've talked to like the change as well.

So you will be excited to learn that the Right Fit efforts are moving beyond jeans and into the realm of work pants, starting with the Houston and Lafayette pants. If you didn't get this weekend's mailer with coupons, click here to sign up for coupons to be sent right to your mobile phone. Be sure to read through their disclaimer information.