Sunday, September 16, 2007

Beauty Blitz

I'm sensing a return to the drugstore beauty brands. Drugstore makeup and beauty products are getting better and better, while department store brands are just getting more expensive. Nevermind the fact that most drugstore brands are owned by the same parent companies as Clinique, Lancome, and Bobbi Brown. Here's a rundown of some of the best on the shelves at your local Target and CVS.

Sonia Kashuk Eye Shadow Quad in Rise and Fall - celebrity makeup artist Sonia has been a partner of Targets for a while now. Her professional quality line of products has largely flown under the radar - although I don't know why. Her brushes are excellent and so is her makeup. This fall, I'm loving this eye shadow quad because it compliments every eye shade, and is so versatile. Swipe the gold color all over the eye, followed by the brown shade on the lower lid. Smoke it up a bit with either the green or the plum shade in the crease. Gorgeous, dahling!

Boots No. 7's Stay-Perfect-Lip Lacquer in Plumberry is just the right shade to take your lips to that seductive next level. The rich color lasts a long time, and the gloss adds a little oomph and moisture. I think it rivals MAC's long-lasting color/gloss combo.

Another drugstore brand that's worth snagging is Aveeno's Positively Radiant Daily Moisturizer with SPF 15. The formula contains very subtle light reflectors, which gives the appearance of a youthful glow. The product is deeply moisturizing, without being heavy or goopy. It's also oil-free and hypo-allergenic, perfect for sensitive skin. And SPF 15? Can't beat it.

I'll admit that I get sucked into the hype of buying department store makeup - until drugstores make testing out products more available, there'll always be the kid-in-a-candy-store feeling about hitting up Benefit or Bobbi at Macy's. But I'm also more likely to throw down $10 on a whim at Target now that there are so many terrific products to choose from. Do you have any drugstore favorites? Let me know, so I can share them with everyone.

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